In the fourth quarter of 2016, Netflix added 5.12 million new international subscribers plus 1.93 million U.S. customers. According to TheAge.com, this growth was most likely driven by new content:
Netflix tends to credit strong performance to new seasons of original shows. Notable debuts in the period included The Crown, a reboot of Gilmore Girls and the company’s first original Brazilian series, 3%. Gilmore Girls, a reboot of a show that aired on TV from 2000 to 2007, was one of the 10 most popular shows in every market, Netflix said.
Per TheWrap.com, using data provided by SymphonyAM (not sanctioned by Netflix), The Crown managed 496,000 viewers over its opening weekend. In contrast, Gilmore Girls: A Year in the Life did much better when it debuted, according to Business Insider:
The ranking is great news for Gilmore Girls, which shot to No. 3 on the list with nearly 5 million viewers and a 3.59 rating in the 18-to-49 audience. While Fuller House and the fourth season of Orange Is the New Black still rank higher than Gilmore Girls, first and second respectively, the revival beat Marvel’s Luke Cage, the second season of Daredevil, and the cult sci-fi hit Stranger Things.
Stranger Things has already been renewed for a second season, so there is no reason why they would not also commission another Gilmore Girls series. Since the data indicates that the A Year in the Life boosted Netflix subscription base and because they’ve committed billions to investing in more new programming, it seems a no-brainer. At this point, it is most likely contingent upon the Palladinos’ interest in continuing, since from all indications the cast seems willing.